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Storytelling is one of those buzz words that is guaranteed to make me perk up my ears! I meet dozens of people every day on my travels and I am always trying to figure out the best way to tell my story.

Today’s guest on the Art of Adventure Podcast is the founder of the world’s leading school for business storytelling, Get Storied. I first encountered Michael Margolis a couple years back when I was just starting the Art of Adventure blog, and I needed to figure out how to write a good bio (not too braggy, and not apologizing for who I am).

Then, while in grad school, I had several hours a day of time where I was peering into an electron microscope, so of course I got really into listening to The Moth, and Porchlight Storytelling Podcasts.

Michael has a really interesting back story about how he became a story teller including up and moving to a new continent from Switzerland when he was a nine.  He turned to storytelling to help overcome his fear of social rejection.

Make sure you listen close to find out the storytelling principle behind Michaels “Chocolate secret”, how sharing that he thinks chocolate is a food group encourages people to connect with him online (if you love chocolate like Michael and I, you should check out my search for the worlds best chocolate).

This episode is for adventurous entrepreneurs, digital nomads, authors, speakers, coaches, businesses with an online presence, or you simply want to get your message out to people in a way they can relate to.

Quotes:

“Talk about what you are most curious about” – Michael Margolis

“We love passionate people”- Michael Margolis

“Speak from your place of inquiry” – Michael Margolis

“Remind your audience that they were right all along” – Michael Margolis

“The customer is the hero of your story” – Michael Margolis

“Storytelling is the source code of humanity” – Michael Margolis

“You can only take people as far as you have gone yourself” – Michael Margolis

“Everyone wants to know: are you selling to me or are you helping me?” – Michael Margolis

“Consider this: Before any business meeting, you have been Googled”- Michael Margolis

“Adventure is collecting experiences as a way to tell the stories we already know” – Michael Margolis

“We are experience seeking, storytelling machines” – Michael Margolis

“The more adventurous lives we lead, the better stories we can tell” – Michael Margolis

“We all have the power to tell stories that change our world” – Michael Margolis

What you will learn in this episode:

The four Cs of storytelling for business:
1. Character
2. Circumstance
3. Choice
4. Consequences

-How storytelling beats your greatest obstacle: disbelief

-How to create that “me too” moment – social lubricant

-How to write the first sentence in your bio to get people to say “tell me more”

-In business storytelling, answer Who, What, Who: Who you are, What you do, Who you serve

-How to connect your story with the fire in your belly

-How to shape your internal story that you tell yourself

-How to talk about yourself beyond bragging and apologizing

Mentioned in this episode:

Get Storied The world’s leading school for business storytelling

Believe Me: A Storytelling Manifesto for Change-Makers and Innovators

Thanks Michael Margolis!

If you enjoyed this session of The Art of Adventure Podcast, let Michael know by clicking on the link below and sending him a quick shout out on Twitter:

Click here to thank Michael on Twitter!

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Did you enjoy the episode?
Michael is such a polished storyteller, and always willing to get real and share a lot about his life. How will you go and change your about page or the story you share with people about what you do?