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“The reason I became an entrepreneur is because I felt I had this mission that I was not being able to do because I was spending 50-60 hours a week working for someone else.” – Dale Thomas Vaughn
Today’s guest is a “return guest.” He was previously on episode 66 of the Art of Adventure podcast, where we talked about adventure and healthy masculinity. This time around, he is back to bring us tons of value – and we’ll be discussing the importance of media in entrepreneurship.
Dale Thomas Vaughn provides media training for entrepreneurs with a mission. He is focusing on helping business-minded individuals maximize their efforts by providing top-notch advice on traditional media marketing methods. Dale stresses on the importance of stories and how these stories fuel media outlets.
What you will learn on this episode:
- Social media looks much easier to use – but there is more to it than meets the eye
- The current US statistics on media consumption
- How to book yourself on the different media platforms
- How you can get through to the producer for your pitch
- The importance of your stories’ headlines
- How your content affects the shareability of your story
Quotes:
“The more media you do for your work, the more engagement you get.” – Dale Thomas Vaughn
“There’s a massive need for stories on a daily basis.”- Dale Thomas Vaughn
“Pick one platform where you feel most comfortable.”- Dale Thomas Vaughn
“Your headline is the most important thing about you being read.”- Dale Thomas Vaughn
“Your content is the most important thing about you being shared.”- Dale Thomas Vaughn
“Pitch one day at a time.”- Dale Thomas Vaughn
Continue the Adventure (Resources from this episode):
Twitter: @NextGent
You might also like these episodes:
AOA 066 | Dale Thomas Vaughn | Purposeful Masculinity
AOA 056 | Michael Margolis | Storytelling For Business
AOA 031 | Shane Snow | Smartcuts and Storytelling
AOA 037 | Louis Jebb | Virtual Reality and Immersive News
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AOA 050 | 50 Shades Of Adventure: The Best Ideas From The First 50 Episodes
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