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Today’s guest on the Art of Adventure podcast is the amazing copywriter and persuasive writer, Chen Lehner. Chen has quickly grown a six-figure business running ad campaigns for other businesses. He teaches people how to write persuasively and write sales copy. He also helps entrepreneurs make money online.
Chen considers himself a healer. He helps other people find their passion. He wants to help humanity. He want to understand further human behavior and how and why people change so that he can contribute and help in making this a better humanity and eventually have a better world.
Let’s take a peek at how Chen’s mind works as he shares with us to not overthink things. People get caught in formula and specific steps and structures and in he reminds us to write as you are. Chen writes from the heart and says that one should write words that create emotion for people. This can never be achieved when certain formulas are followed. As an advice, he also says stay in tune with your emotional self and connect with the emotions of others to generate that much needed action and to ignite that passion in others as well.
What you’ll learn in this episode:
- How Chen learned to be good at his copywriting skills so fast
- How Chen was able to get to the top of his game
- What Chen’s motivation is in his work
- How to connect with others and spark their emotions and generate actions
Quotes:
“Good marketers never stop trying to improve what they have created”
“Sales is about understanding humanity”
“Most people sit down and try to think their way into writing copy, but you have to feel it”
“The first things I change in people’s copy writing is to add more white space”
“When writing copy, stay connected to your emotional self”
“Get into the mind and emotion of who you are talking to”
“If you understand what motivates someone, you can go into their world”
“The cutting edge of marketing is storytelling plus salesmanship”
Thanks to this week’s sponsors
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