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ave you even been really surprised to find out that some ‘trivial’ piece of information you know ended up being really important to someone else? I find this every day when people ask me about presenting or podcasting or how to start a business. The moral is…people want to learn what you know!
Today’s guest on the Art of Adventure podcastÂ is a great facilitator of helping teachers and creators sell what they know.
Steven Essa is one of the world’s leading trainers on how make great webinars that help you sell your knowledge, in the form of an online course, training, coaching, product, etc.
He has a great story in this episode about how at his live two day events, he will spend one day teaching about webinars, pick someone from the audience, set up a webinar for them, and the next day run the webinar live and create $2,000 – $23,000 in sales. Clearly this is a powerful tool.
I couldn’t believe the amount of improvisation Steven did around the “test case” webinar we were referring to in the episode, which is an actual webinar that I want to give next week for scientists and grad students about presenting skills. He is so pro, he even came up with the patented “cheeky grin technique” for being more charismatic when you are presenting. It was like witnessing Don Draper in action.
If you are someone who already has a course, training, or coaching, or you want to get into teaching others what you know, this episode will blow your socks off with how powerful and easy it is to run a webinar and get people what they need.
“Content is number one – you have to deliver amazing information” – Steven Essa
“You can’t say the wrong thing to the right person”Â – Steven Essa
“People want to be led, you can order them to participate”Â – Steven Essa
“Tell the story of what led you to teach this webinar today”Â – Steven Essa
What you will learn in this episode:
-The tested framework for the most successful webinars
-How to come up with a great webinar title
-How to tell the story of yourself and why you are doing the webinar
-How to describe who the webinar is for
-How to talk about the benefits of your product or course at the end of the webinar
-How to craft the perfect call to action
-How to set prices
-How to work towards higher priced products ($10,000 course or coaching)
Mentioned in this episode:
An example of Steven doing a live training:
Thanks Steven Essa!
If you enjoyed this session of The Art of Adventure Podcast, let Steven know by clicking on the link below and sending him a quick shout out on Twitter:
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You might also like these episodes:
AOA 048 | David Wood | Get Paid For Who You Are: Part 1 â€“ Coaching
AOA 049 | David Wood | Make Money While You Sleep: Creating Products (Part II)
AOA 059 | Millionaire Mindset: Habits For A Rich Life
AOA 028 | Bjork Ostrom | Building a Tribe With Food Blogger Pro and Pinch of Yum
Did you enjoy the episode?
Steven did an amazing job rolling with our example of creating a course for scientists about how to present better. He makes webinars sound so easy to do – what do you already know that you could generate income from selling?