“Every day, I try to do five things to help grow my business” -Scott Morrison
Growing up, Scott Morrison really liked people and he liked talking – little did he know those joys would come back to serve him so well in his career. From a young age, his dream was to be a corporate executive for Nike. But it was only after working in the corporate world for years with many different companies of different sizes did he realize his true calling was to be an entrepreneur! Scott now works for himself as a business development and sponsorship expert.
Scott has been involved with business from a young age – in the episode he reveals his first business was buying and selling baseball cards, followed by trying to sell the most for the school candy fundraiser. Scott is a really helpful, genuine, thoughtful guy, and he really knows his stuff when it comes to the world of sponsorships. If you have ever wondered whether finding a sponsor might be right for you or your business, or if you have an audience of any kind, this is the episode for you to listen to!
What you will learn in this episode:
-Which book turned Scott’s life in a totally new direction
-How relationship building skills are the key to getting sponsorships, along with lots of hustle and drive
-How to be open to feedback
-How Scott tracks his goals daily on a spreadsheet
-Who can get sponsors: (hint: sports teams, stadium owners, athletes, charitable organization, experts in your field: speaker, coaches, authors, and podcasters!)
-How to leverage your existing audience for sponsorship
-What you need to have when you approach a sponsor – demographic and psychographic information
-How to help your sponsors to feel like they are part of your team
-One easy way to get a sponsor: start by being an affiliate for your potential future sponsor. Take initiative ahead of time to prove you can get results for them
-An exclusive Art of Adventure insight for coaches/speakers/authors
-How he started working on sponsorships by asking for and getting everything he wanted
Mentioned on this episode:
The starting point to find out about Scott’s work: http://scottdmorrison.com/
Still want to know more? Email Scott with any sponsorship questions!
The book the changed it all for Scott: The Success Principles(TM) by Jack Canfield
One book that help Scott gain the skills to be a successful sponsorship coordinator: The Go-Giver: A Little Story About a Powerful Business Idea
Thanks Scott Morrison!:
If you enjoyed this session of The Art of Adventure Podcast, let Scott know by clicking on the link below and sending him a quick shout out on Twitter:
Support the Art of Adventure!
This episode is brought to you by REI!
If you are interested in working with me as an athlete, seeÂ my coaching page