JG Francouer is the CEO of Black Card Books, which gives free writing and publishing workshops all over the world to help people publish their books so that they can build wealth.
A “Product of the product”, JG is the author of Messy Manager, and got started as an author after attending a publishing workshop by Gerry Robert – the founder of Black Card.
JG talks us through the massive amount of leverage you can create for yourself in terms of increased consulting, coaching, and speaking fees from writing a book.
In essence, “You become a local celebrity”. A book gives you credibility in your field, and JG shares six ways that we can write a book with content we already have (like blog posts, podcasts, or webinars)
In this episode you will learn the best reasons to write a book and how it can boost your career, but not in the way you might think!
What you will learn in this episode:
- Why you should write a book
- How to increase your consulting, speaking and coaching fees after writing a book
- The two biggest mistakes authors make
- 6 ways to write a book with content you already have
- How to know if your category is a good one
- How to write your book around what people are asking themselves
- How journalists are looking for authors to interview (free publicity!)
“If you interview 12 experts, you become the 13th expert” – JG Francouer
“If you are a coach and you don’t have a book, you are just like everyone else” – JG Francouer
“Getting a book is easy – getting rid of it is the hard part” – JG Francouer
“Ask: What do I want this book to do for me?” – JG Francouer
“If there are a lot of books in your category, that is a clue” – JG Francouer
“Adventure is when you set up your North Star and take a leap of faith, not knowing where it will lead”- JG Francouer
Continue the Adventure (Resources from this episode):
Transcription service: Rev.com
Thanks JG Francouer!
If you enjoyed this session of The Art of Adventure Podcast, let JG know by clicking on the link below and sending him a quick shout out on Twitter:
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