“I’m in a passionate love affair with life!” – Erin Blaskie
It all started back in 1980’s when her dad gave her a commodore 64 computer. She would play business with her sister, where she got to be the CEO and her sister the secretary.
Today we have the fun and engaging Erin Blaskie as a guest on the Art of Adventure Podcast to explore the world of brand storytelling.
Another recent guest, Michael Margolis, told me I had to check out Erin’s work around storytelling, because she changed his mind about the power of social media.
Erin is an author of multiple books, was named a Forbes Inspiring Female Founder to Follow in 2012, she has been an online video host for Butterscotch.tv, and co-hosted the Macgasm video podcast.
Erin has controlled her destiny as the founder of her businesses for over a decade, she will teach us how to get your audience to make an emotional deposit into your project so they become fans for life!
“I’m in a passionate love affair with life” – Erin Blaskie
“Bring people along on your journey” – Erin Blaskie
“Share a photo and say ‘guess what I’m about to make?'” – Erin Blaskie
“Err on the side of being an over-sharer” – Erin Blaskie
“People are naturally curious about what you are working on” – Erin Blaskie
“Let people voice their opinions” – Erin Blaskie
“I wish for more open dialogue – emotional and heartfelt connections” – Erin Blaskie
“I want the world to have more tolerance for imperfection” – Erin Blaskie
“Adventure is when I have deviated from the norm in a moment, that leads me to experience something where my whole body is vibrating” – Erin Blaskie
What you will learn in this episode:
-The marketing secrets to the most successful video game launch ever – Destiny
-The secret to the popularity of Pat Flynn’s monthly income reports
-How to look at brand storytellingÂ as a time line
-How to create authentic connection with your fans
-How to give a window into your work to pique curiosity
-Erin’s favorite storytelling platforms
-How and why to share why you do what you do
-How to get your audience to make an emotional deposit into your project
Continue the Adventure:
Erin’s epic 95 slide Slideshare on brand storytelling
Thanks Erin Blaskie!
If you enjoyed this session of The Art of Adventure Podcast, let Erin know by clicking on the link below and sending her a quick shout out on Twitter:
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You might also like these episodes:
AOA 056 | Michael Margolis | Storytelling For Business
AOA 031 | Shane Snow | Smartcuts and Storytelling
AOA 037 | Louis Jebb | Virtual Reality and Immersive News
AOA 057 | Andy Austin | The Art Of Adventure Selfies
AOA008: Personal Branding and Expanding Your Reach With Navid Moazzez
Did you enjoy the episode?
Erin is great, a really enthusiastic individual, and fun to talk to. She makes a good case for why you should share behind the scenes work for what you are doing, and how to talk about why you are doing your work. What are you inspired to go share? Please share in the comments section below as Iâ€™d love to hear from you.