AOA 044 | Aaron Hurst | The Purpose Economy

Aaron Hurst Art of Adventure

Written by root

March 9, 2015

Have you ever got the feeling that work is not working for you? Do you want to make a big impact for good in the world? This episode will help you navigate these questions.

Our guest today on the Art of Adventure started Imperative, to help you figure out your best way to add purpose and meaning to your work.

Aaron Hurst is no stranger to working with purpose. He created a $15 billion per year pro bon0 marketplace where there was none before with the Taproot Foundation, before moving on to found Imperative.

He is the author of The Purpose Economy, and our conversation centers around creating businesses and finding individual work that has purpose. So if you are looking to create change for the world, this is the episode for you!

Aaron Hurst Art of Adventure

“If I could add one thing to the world, I would add more empathy” – Aaron Hurst

“Adventure is doing something that scares you” – Aaron Hurst

“Look for problems that are worth solving” – Aaron Hurst

What you will learn in this episode:

-How to find other people with your same purpose

-What is a “fat” vs. a “lean” startup

-How to make all work feel like pro bono

-When to create a new marketplace

-How to use purpose as a differentiator for your business

-Where purpose fits in our human evolution

Mentioned in this episode:

The Purpose Economy: How Your Desire for Impact, Personal Growth and Community Is Changing the World

Imperative

Taproot Foundation

Thanks Aaron Hurst!
If you enjoyed this session of The Art of Adventure Podcast, let Aaron know by clicking on the link below and sending him a quick shout out on Twitter:

Click here to thank Aaron on Twitter!

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You may also like these episodes:
AOA 040 | Erica Dhawan | Get Big Things Done With Connectional Intelligence
AOA 042 | Cal Newport | Be So Good They Can’t Ignore You
AOA 024 | Rachel Faller | Environmentally and Socially Responsible Fashion

Did you enjoy the episode?
Aaron is a big thinker who knows exactly how he best creates purpose for himself and change for the world. How do you find and create purpose in your work? Leave your answer in the comments below!

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